You are in the information business. If you want to participate in the information marketplace, you need to share useful information, not keep it to yourself.
When law (and other professional services) firms publish useful content online, that content works in the background 24/7, attracting attention from potential clients, building credibility, and generating leads. That’s why content-driven firms are winning new clients regularly and organically.
Content-driven firms have a head start in the market for alternative legal services. Their content forms the basis for digital products and productised services, allowing them to generate passive revenue streams. This results in less reliance on outdated hourly billing models, which means happier clients, happier fee earners, and a healthier business.
Onyo Marketing understands the business of law and consulting, which means that:
Onyo Marketing is founded by experts in professional services design and productisation. This means that we help firms envision and create online legal services and digital products that create new sources of income. Your content marketing will not only bring in new clients, but new ways of servicing those clients as well.
