Industries We Serve
Professional Services
We enable professional services to excel in the primary role of client guidance, while we handle the complexities of content creation and placement.
For law firms and other expertise-based businesses, demonstrating your knowledge and capabilities through content marketing is crucial.
What sets Onyo Marketing apart is that we collaborates with writers and marketers who have specialised knowledge in market that we serve. That means that when creating legal content for example, we work with legal experts.
Software Vendors and Tech Startups
We help startups and other software innovators design and execute intelligent, content-driven, growth strategies. Our commitment to Information Marketing is perfectly suited for the following types of products:
Products that require solution selling
Solutions that cater to complex, multi-varied workflows that aren’t easy to explain in typical, flashy marketing campaigns.
Products that require demand generation
Being on the cutting edge means that prospects do not yet understand the value you offer. Market education needs to be built into your growth strategy
Products that targets a specialised audience
Your operate in specific niches and need to win over a specific market by demonstrating domain knowledge and expertise.
Products that are “content-centric”
Information is your product. For example, you offer online research tools, education resources, or some other digital content libraries.
software products that require solution selling – products that that cater to complex, multi-varied workflows that aren’t easy to explain in typical, flashy marketing campaigns.
Our Product Marketing Expertise
To execute on this you need a strategy and execution partner who understands:
- Product Marketing
- Product Management
- User Experience Design
- Information Architecture
- Content Marketing
Few content marketers bring all of this to the table, and even fewer can can grasp the domain and industry in which you operate.
Onyo Mark operates as a collective of out-the-box marketers with extensive experience in product management and product marketing. We are uniquely qualified to operate at the intersection of Product Marketing and Information Marketing.
Think Tanks, Advocacy Groups and Research Labs
Our purpose is to help organisations express their purpose. That is why we love working with purpose-driven civil society organisations like yours.
We recognise that your digital strategy is fundamental driver for your organisational goals. It needs to go beyond the default. We give you the tools, strategies, processes and support, to ensure that your online presence persuades, informs, educates, and activate users
How we support your advocacy efforts
- Intelligent structuring of your content library for a better user experience. Organise your research and commentary in ways that allow for more meaningful engagement.
- Streamlined, finely crafted navigation and search. Ensure that users find your most relevant content at the right time.
- Thoughtful interlinking and cross-referencing between your research, your causes, campaigns, commentary, advocacy, and events. Enable a seamless flow around your content and website.
- Purposeful user journeys that optimise for reach and lead generation with fundraising and user participation baked into the system.
- Smart call-to-actions (“CTAs”) that bridge engagement with action.
- And on the backend, a website architecture and CMS that makes editorial workflow a breeze. You have a lot to say; we help you minimise effort and maximise impact.
- Mapping audience groups to your various campaigns and research areas, ensuring a content mix that speaks to the right audiences.
- Content support services – We work across the content production lifecycle to boost your output, editorial efficiency, and content quality. From blog posts, social media posts, video and podcast production.