Our Latest Insights and Thought Leadership
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The Information Marketing Manifesto
Information Marketing is an approach to marketing that is focused on informing and educating an audience and putting them in a position to make an educated decision about what products and services to…
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Why would customers pay if you give them answers for free?
As advocates of Information Marketing, we encourage our clients to give knowledge away, to help customers free of charge. For some, this seems counter intuitive. But its not. If you’re a lawyer, knowing…
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Why service professionals should share their knowledge freely online
Why lawyers and (and other expert advisors) should share their knowledge freely online:
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Legal Flowchart – A better way to explain the law
Creating legal guides that truly serve the reader Lawyers and legal marketers need to be more deliberate and thoughtful about how they communicate legal information. We tend to default to certain patterns that…
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How to create legal content that actually generates leads
The approach most firms take to legal marketing can best be described as “throw-it-at-the-wall-and-see-what-sticks”. Mediocre content barely moves the needle; good legal content is a lead generation machine that is hard to match.