As advocates of Information Marketing, we encourage our clients to give knowledge away, to help customers free of charge. For some, this seems counter intuitive. But its not.

If you’re a lawyer, knowing the the law is only part of your job. Your clients is also paying you to understand their problems, and to diligently apply the law to their matter at hand, to give them rational advice, to help them carefully navigate a legal risk or dispute.

So when you write a legal article that freely advises readers on a legal topic, you’re not giving away all of your value. On the contrary, you’re making it easier for your clients to trust you.

In the information age, all knowledge is already freely available on the web. If you think that you job is merely to know the law, and that you need to guard this knowledge carefully, you’re likely to fall behind.

Think about it from a clients perspective, they have to spend large amounts of money on legal counsel, its a big risk. How do they choose the right lawyer? What better way for them to make an informed choice than to actually get preliminary advice from a lawyer.

I’m much more likely to pay the lawyer that gives me initial valuable answers, than the one who tells me nothing but promises me that they will reveal the answers after I pay.